The challenges faced with supplying traditional and online retailing
Vax is the UK's best-selling floorcare brand. Roger provides an exclusive insight into the challenges Vax faces supplying both traditional and online retailers. The arrival of true pure play competition and the habitualized use of globally connected mobile devices has challenged the dominant traditional retailers and changed the way consumers shop. As a result Vax are having to think differently in terms of channel managing their retail portfolio.
Managing a global brand
Renishaw is one of the world's leading engineering and scientific technology companies. As Renishaw’s Head of Communications Chris shares with us what it is like managing a global brand from corporate communications to brand management, and external affairs.
Implementing a culture of excellence
Mitsubishi Motors UK trades as The Colt Car Company Ltd and is currently ranked fifth in the top 100 business in Gloucestershire and has been the fastest-growing mainstream car manufacturer in the UK for the past three years. Lance Bradley joined Mitsubishi Motors in 2000 from Ford Motor Company and last year was named an ‘Outstanding UK Leader’ by Autocar. Lance will explain how he has delivered a game changing strategy for the business by implementing a culture of excellence at Mitsubishi Motors UK..